LSI Graphics

LSI Graphics needed their work documented as powerfully as they executed it.

LSI Graphics delivers large-scale visual installations for some of the region's most recognizable names — the Memphis Grizzlies, Memphis Tigers, FedExForum, AutoZone, LeBonheur, Youth Villages, Ducks Unlimited, Graceland, Mempho Music Festival, and more. The challenge wasn't just capturing the finished product. It was telling the complete story — documenting skilled installers mid-project, often at significant heights and across regional job sites, in a way that accurately reflected the craft and complexity behind every installation.

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Document the process. Deliver the proof.

We worked directly with LSI Graphics and their customers ahead of each shoot to understand the project scope and plan the documentation strategy before a single shot was taken. That forethought allowed us to capture the right in-process moments — crews working at elevation, solutions being built on the fly — and then return for the polished final imagery that showed the finished work at its best.

The result was a content library LSI could put directly in front of prospective clients, on their website, across social media, and throughout their marketing materials.

Project Documentation

Marketing

Branding

Logo Design

Video Marketing Photography Logo Design

Videography & Photography

Cityscape with a large billboard on a building that features an advertisement for the Memphis Grizzlies basketball team. The billboard shows a grizzly bear face and the text "LET'S GO" and "GRIZZLIES." The city includes various mid-rise buildings, tr

A worker on a hydraulic lift installing a large white banner on the exterior of a modern glass office building, with older brick buildings visible in the background.

A construction worker is operating a blue boom lift at a building site. The lift is extended to work on the glass windows of a multi-story building, with green trees and a streetlamp visible nearby.

A city street scene with a large vertical banner on the side of a brick building promoting the 2025 Memphis basketball playoffs, sponsored by FedEx and Orion Financial, with a crane lifting a worker near the banner and several trees, cars, and buildi

Interior view of a sports arena or stadium with large glass windows, banners hanging from the ceiling promoting the 2025 NFL playoffs and the Memphis Grizzlies, and a person walking outside seen through the windows.

Workers installing a large outdoor banner with a smiling child's face on the side of a tall brick building.

People riding an escalator near a large red and white sign with text about youth villages and departures or arrivals at an airport or public space.

Interior of a convention center with signs for Youth Villages Employee Conference 2025, building momentum, and positive change. People are walking and waiting at the reception area, with a colorful patterned carpet on the floor.

Interior of a conference center with registration area for Youth Villages Employer Conference, labeled signs for main stage and general sessions, decorated with red, yellow, and blue balloons, and people walking and seated at check-in desks.

Modern multi-story apartment building at corner of Broad Avenue with cars parked in front and street signs visible.

Parking lot with multiple cars in front of a brown brick building labeled 'Leasing Center' and 'Apartments on Broad'. A water tower with colorful graffiti art and a cloudy sky overhead.

A modern multi-story building with beige and brick exterior walls, large glass windows, and an overhead sign that reads "APARTMENTS - BROAD AVE." The sky is partly cloudy with some visible clouds.

A shopping mall corridor with several storefront signs, including Sunglass Hut, Chico's, Guess, Coach, Pandora, and H&M. There are people walking and sitting, and a directional sign listing various stores and brands.

An office waiting area with blue chairs and a gray couch arranged around a small table. A large wall sign with a white letter A and the words 'Solutions, Integrity, Relationships' on a blue background. Glass wall with a city map pattern, windows reve

A sign and several balloons outside a building with residential stairs. The sign indicates leasing office for Century Apartments.

Two men are examining a large wall display with a world map. One man is pointing at a spot on the map while the other looks on. Both are wearing caps and casual outdoor clothing. One man is standing on a ladder.

Display wall themed around Memphis sports, featuring logos, shoes, gloves, and other memorabilia, with a cityscape mural in the background.

Empty basketball gym with wooden floor, two basketball hoops, gray bleachers, and wall decor reading "HOUSTON MUSTANGS".

Nighttime city scene with a tall building displaying a vertical neon sign that reads 'THE PARKVIEW.' Cars are visible on the street with light trails from their movement, and a parking sign is visible in the foreground.

Colorful mural of a lion, elephant, and other animals on a wall inside a restaurant, with digital menu screens displaying food options and prices.

Two women dressed in neon green and black outfits with lightning patterns perform at a festival called Memphis. One is on stilts holding a pole, and the other holds a hula hoop. People in the background watch the performance.

Two women seated at a conference table working on a laptop in a meeting room with picture frames on the wall and a large monitor displaying a scenic landscape.

Close-up of a person's hands touching a glossy, colorful art paper with blue and yellow patterns, sitting at a table in a workshop.

A building with large windows displaying a mural of a duck, a woman reading a book, and a dog's face. Outside, a man is sitting at a table with a blue umbrella, looking at his phone. There are plants and a no smoking, no vaping sign in front of the m

Two young men with short red hair, one wearing glasses and a gray T-shirt, the other with a tattooed arm in a black T-shirt, look out a window in an indoor setting.

Interior view of a pizza restaurant with a black and white mural featuring cartoon characters, skulls, pizza slices, beverages, and various playful designs on the wall behind a window.

A Hyundai car dealership with illuminated signs and numerous parked cars in front during evening, with trees and cloudy sky in the background.

Logo Design

Built on legacy. Refined for what's next.

LSI Graphics had brand equity worth protecting. We honored it — preserving the core elements that made their identity recognizable — and refined everything around them to create a mark that's cleaner, more versatile, and built to last. The favicon took those same defining elements and distilled them into a compact icon that's unmistakably LSI.

LSI Blue

#00A0DF

Gray

#626467

Light Gray

#EBEBEB

Black

#050606