Sow Luau

This BBQ team revitalized their brand image by hiring Dreamcapture to create a modern, and fun character people of all ages could enjoy. The result is somewhere between Ms. Piggy and the Coppertone Girl.

Allan Kimble and Josh Baucke are the team captains for team Sow Luau. The team has existed since 1982, which was around the first year of the Memphis in May Festival. They are one of the oldest competing teams in the festival’s history. We wanted the logo and branding to highlight the team’s longevity, but also inject a since of fun that the team embodied.